Head of Marketing and Campaign Strategy
“Make everything as simple as possible, but not simpler.” —Albert Einstein (the guy was a comic genie as well as a cosmic genius)
Dan has wide-ranging experience and expertise in marketing that includes marketing strategy and planning, brand management, copywriting and editing (including writing for the web), art direction, print and online advertising, producing print publications, creating and upgrading websites, budget allocation and oversight, and event planning and management.
In addition to his work with Arrow Northwest, Dan is a faculty member at Oregon State University and leads the marketing and public relations efforts for OSU Libraries. In his consulting work he has managed the marketing and public relations efforts for the Oregon Small Business Development Center Network (with 20 locations in Oregon) and Healthy Moves, a Eugene-based nonprofit.
Previously, he coordinated the marketing efforts of some of the largest employers in the Eugene area, including Lane Community College, where he oversaw and coordinated marketing for the more than 30 departments of the college. He was also the marketing coordinator for the Eugene Water and Electric Board, the largest public utility in Oregon. He created marketing strategies, led successful campaigns and won awards for his work at both organizations.
Dan has also taught workshops on communications and marketing at the University of Oregon, including “Writing for the Web,” “Polishing Your Written Communications” and “The Perils of Punctuation.” And he’s a fine art photographer with work in gallery shows and in many private collections in the United States and Canada.
Prior to working in the field of marketing, Dan earned bachelor’s and master’s degrees in Mass Communications. His pioneering research and analysis of the formative years of the home video industry (The New Nickelodeons, 1991) is utilized in a number of books including Hollywood in the Information Age (Wasko, 1994), Veni, Vidi, Video: The Hollywood Empire and the VCR (Wasser, 2001), How Hollywood Works (Wasko, 2003), Technology and the Culture of Control (Guins, 2008), and From Betamax to Blockbuster (Greenberg, 2010).
“The best marketing happens when well-crafted text, dynamic photos and elegant design express the essence of an organization through the most effective communication channels and inspire your audience. It’s the product of just the right combo of art, science, skill and experience.”