After you have your Marketing Strategy and Creative well in hand, it’s time to grow your business via inbound marketing activities that attract, convert and provide you measurable results and significant returns for the investment you make in our services.
Now more than ever, people are doing research online to figure out who they want to do business with.
Inbound marketing places personalized, digital content in front of your ideal customer at the exact time they are looking for you. How? Inbound marketing uses personalized content that attracts high-quality, actively interested prospects to your company’s website or content channels. Interested parties are then converted into leads and finally closed as happy customers. This is done by aligning your website and content channels with your ideal customer using something called “buyer personas”.
This is in contrast to out-bound marketing activities, which place your product or services in front of your target market, whether they’re looking for you or not. Examples of this are paid commercials that interrupt you while you’re watching TV, listening to the radio, pop up as you’re surfing the internet etc.
According to information supplied by Search Engine Journal, leads from inbound marketing cost 60% less than leads that come from outbound advertising. In addition, research from organizations like HubSpot and Marketing Profs, illustrate that the conversion cost for an inbound lead is 61% less than the conversion cost for an outbound lead. Do you like statistics? Here are a few more:
88% of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts.
As of 2015, 90% of young adults use social media, compared with 12% in 2005.
67% of consumers are more likely to evaluate solutions from the brands they follow on social channels.