By far, your organization’s most engaging and effective communications activities stem directly from a powerful brand proposition. Once you have this mapped out, developing your overall marketing strategy falls into line.
As a part of our 1-2-3 Solution, Arrow Northwest will help you construct or strengthen your unique and refreshing brand proposition. We will then derive marketing strategies that elevate you from an ocean of “sameness”. How?
Mapping Out Your Brand’s Awesomeness
Firstly, we specifically map out what makes your brand amazing. For example:
Market Landscape Research
Once the above is well ascertained, we survey and analyze your competitive landscape. We then pinpoint exactly how to differentiate your brand from your competition in a vibrant, refreshing and compelling way.
Overall Strategy Development
Finally, we develop your overall communications strategy so that you know:
After we create your Marketing Strategy, it is on to the second part of our 1-2-3 Solution – The Creative.
84% of consumers say they either completely or somewhat trust recommendations from family, colleagues, and friends about products and services.
Mobile video plays exceeded 44% — up 74% from 2014 and up a whopping 844% since 2012
68% trust online opinions from other consumers, which is up 7% from 2007 and places online opinions as the third most trusted source of product information.